Mighty Badge Survey Reveals How Consumers Purchase

Date posted: October 31, 2016

NEW YORK, NY – To determine how consumers shop for office products, The Mighty Badge, small business, do-it-yourself, name badge division of Imprint Plus, sponsored a nationwide random survey of 1,000 men and women across the U.S. conducted by 72Point.

According to the survey, one third (33.6%) shop for office supplies and products at least once a month, with 43.7% shopping once every six months or less.  When asked where consumers purchase office products most often, the number one answer was the discount store at 51%, following by the office products store at 35%.

Within the office products category, an overwhelming number of consumers (87%) purchased stationary products, such as pens, paper, envelopes, notebooks, staplers, binders, and labels.  The next most purchased category was school supplies at 44.3%, following by electronics at 33.5%, janitorial supplies at 21%, and office furniture at 20%.  Products outside of the office products category, such as batteries/shipping materials, picture frames, labels, etc. accounted for 37.5% of the purchases. Nearly a third of those surveyed felt it was important that the office products store offered additional products for sale, such as bottled water, juice, smacks and light bulbs, among others.

“It is interesting to note that the majority of the consumers surveyed (63%) stated that it was important to see office products and speak with a sales representative at the point of purchase,” says Kristin MacMillan, President of Imprint Plus, maker of The Mighty Badge.  “From prior surveys, we know by professionally identifying sales associates by name, title and area of expertise promotes better customer relations and service, as well as contributes to repeat business.  A name badge is like a hand-shake and engages the customer.”

The study went on to reveal that 81% of those surveyed, tend to buy environmentally-friendly products or ones that can be recycled for reuse.  Nearly 95% of office products are purchased for the home with 31% purchased for business use and 22% for school.  Among those products that should be seen “in person” prior to making a purchase, respondents  named mobile devices (76%), office equipment (70%), and office furniture (66%).

Imprint Plus manufactures an assortment of reusable employee identity systems that range from customized company name badge and signage systems for large numbers of employees; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits, starting at $25.

For information on name badges, visit www.imprintplus.comwww.themightybadge.com, or www.youwhobadges.com

Media Contact:

Liz Ammirato

Media Contact
Contact Person: Cathy Callegari
Email: cathy@callprinc.com
Phone: 2125791370
Address:220 Riverside Boulevard – 14G
City: New York
State: NY
Country: United States
Website: www.callprinc.com

Read more: http://www.digitaljournal.com/pr/3124820#ixzz4Q7BggAHS

PPAI Publication – Factory Floor: Identity Builders

Date posted: March 30, 2016

Factory Floor: Identity Builders

Imprint Plus outfits businesses with customizable name badges, desk plates and more

product shot
The first day of school for many students means a snappy new backpack, freshly sharpened pencils and bright white notebook paper to start the year off right. The folks at Imprint Plus (UPIC: imp8687) can infuse that same excitement into the first day of a new job or a new company with their name badge and desk plate kits, which are manufactured and assembled at the Canadian supplier’s facility in Richmond, British Columbia.

The process by which Imprint Plus’s Mighty Badge kits, name plate kits and other workplace necessities are created relies on a lean manufacturing philosophy that focuses on delivering value to customers by minimizing waste, says CEO Marla Kott. “The concept of preserving value with less work is the backbone of ‘lean’—and the goal we set for ourselves.

“Waste reduction is an integral part of the corporate culture at Imprint Plus,” she says. “We’re continually looking for, finding and removing waste from our processes, systems, space, activities, materials—everything we do.”

The simplest item to produce is the desk plate, says Kott, and the most complex is the insert sheet that enables product customization and personalization. Imprint Plus utilizes a variety of specialized materials and specialized equipment for production, and ensures its staff members are properly trained for the task at hand.

“Staff is trained onsite; lean [manufacturing] training certification is a requirement, safety certifications are required as we need three to four staff members always present, and project management training and certifications are required,” Kott says. “The specialized equipment in printing is designed to ensure the images we produce on small surfaces exhibit excellent craftsmanship, one of our cornerstone principles.”

Read on to learn how Imprint Plus produces materials for name badges and desk accessories for use in a variety of business settings.


Metal name badge plates are fabricated and have holes punched on-site at the Imprint Plus facility in Richmond.


paper badges web
Paper badges are customized with names or logos—or both—in the screen printing shop.

Custom Packaging

Factory specialist Edward Browne works on the custom packaging line to ensure the kits are complete before they are shipped. Imprint Plus’s popular kits are prepacked with all the components needed to create name badges, desk plates and signs.

Quality Assurance Specialist Cecelia Calderon measures to ensure Imprint Plus products meet strict tolerances.

badge components

Each plate, lens cover and insert sheet is 100-percent guaranteed to snap together seamlessly.

Lean Kaizen In Progress
Imprint Plus utilizes lean manufacturing practices in every aspect of business.
(Left to right) HeeJun Moon, operations support; Bonnie Wall, operations manager; and Bryan Freitag, logistics coordinator, collaborate on a project using Lean Kaizen principles.

About Imprint Plus
Founding date

Marla Kott, CEO
Kristin MacMillan, President
Ellen Flanders, Founder

Size of production facility
18,000-square-foot factory with additional warehouse and office space in Toronto; Blaine, Washington and the UK

Number of employees

Number of orders filled per year
Approximately 50,000

Notable accomplishments
 Kott, Flanders and MacMillan were ranked No. 42 in Profit W100 Canada’s Top Women Entrepreneurs (2015 marks the 10th consecutive year the team has been listed)
 Specialty Graphic Imaging Association Awards recipients (2013-2015)

Top Three Products At Imprint Plus
 Name badge kits that include software, insert sheets to customize and personalize, plates, lens covers and a magnetic backing.

 Standing sign kits that include software, insert sheets to customize and personalize, the one-piece sign and a lens cover.

 Contemporary desk plate kit that includes software, bright white insert sheets to customize and personalize, the holder, stand and cover, which fit together by pressure alone.

A Name Badge For All Seasons And Reasons

Date posted: March 30, 2016

–Imprint Plus Offers Reusable Name Badges and Signage For Temporary and Seasonal Employees–

According to the American Staffing Association (ASA), employment of temporary and contract workers rose in 2015. This resulted in an average of 3.3 million temporary and contract workers employed by staffing companies per week, for a rise of 2.6% of temporary workers hired weekly from 2014. The total number of temporary and contract workers was 15.9 million in 2015, the highest number since 2000. The ASA predicts that staffing will continue to grow with 5.4 million job openings in the U.S. at companies searching for workers who seek flexible, temporary or permanent positions.

Imprint Plus makes it possible to create reusable, customized, and professional-looking metallic name badges on-site with the use of a laser or inkjet printer to easily identify temporary, seasonal or contract employees on an as-needed basis. Because the systems are reusable, no new ordering or waiting for printing is required. A quality name badge stating name, title and company is a personalized introduction or ‘hand-shake’ to the customer, one that clearly establishes a pathway to developing better customer relations, as well as generating more sales and frequent visits.

“Our cost effective, do-it-yourself name badge and signage system means that you can create customized, reusable name badges and signage without paying costly fees or waiting days to receive them,” says Kristin MacMillan, President of Imprint Plus.

“It is important that seasonal or temporary workers are professionally identified and branded in the workplace and not look like an add-on to the permanent work staff,” continues Ms. MacMillan. “Rather than sticking on a plain paper label or pinning on a plastic name tag, employers are choosing sleek, impressive-looking metallic name badges that showcase the wearer professionally, and magnetically stay in place without falling off or damaging clothing. As a bonus, their reusable and recyclable components make them an ecofriendly solution.”

Imprint Plus manufactures an assortment of reusable employee identity systems that range from customized company name badge and signage systems for large numbers of employees; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits, starting at $25. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.

SOURCE Imprint Plus

Related Links

Happy Name Tag Day: Be Proud and Wear Yours In A Crowd

Date posted: March 11, 2016

Have you ever attended a meeting, an alumni or networking event, and chances were you’ve been asked to write your name on a sticker label and place it on your shirt? Well believe it or not, those identification badges are actually recognized today; a day dedicated to celebrating your name and name tags, or name badges.

Perhaps you can only recall wearing those self-stick labels that says, “Hello, My Name is ______________, but name badges have grown and innovated throughout the years – to serve a purpose as a resourceful tool for many small and large businesses.







What’s in a Name?

Nametag Day, is also referred to as National Nametag Day, is an annual event that takes place during the first complete week in March. This year’s event occurs on March 10, 2016.

Other special days during the week-long event include Namesake Day, Fun Facts About Names Day, Unique Names Day, Discover What Your Name Means Day, Middle Name Pride Day and Descendants Day.

Be sure to celebrate Nametag Day today with your staff by proudly wearing a one infront of your customers! You never know, today might just be a good day to use name badges as a conversation starter. And if you’re a start up business new to name badges, we’ll be happy to help you out with a selection of customizable and personalizable badges for your staff.

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