3 Tips On How Big Campus Events Can Boost Your Business

Date posted: July 7, 2014

Campus Open House, Week of Welcome, Clubs Days, and Alumni events are great opportunities to attract large sales from the school’s different departments. These events increase the exposure of the school’s specific departments, clubs, and athletic teams, as well as to spur growth in admissions to alumni. When school is about to start, we see wallets open and plenty of spending to prep for school-themed activities.

1. What’s Happening? – The First Impression

Students, Alumnus, Parents, and New-comers love to chit chat with everyone, especially the faculty reps. The first thing these people will ask is “What Is Your Name?” or “Where Can I Find the Closest Washroom?” Let’s hope they have their proper signage prepared for the second question…but even sometimes with restrictions on hanging signage on campus, school reps are there for a reason:  to connect and be the tour guide for whatever the guests may require – name badges are a must.

To identify the students from the volunteers, everyone should have name badges to facilitate easy communication and create a friendly atmosphere. To sell relevant products for these campus events, you need to start planning and get ready for your back-to-school shoppers. The goals here are recruitment and retention, so the campus atmosphere must show professionalism, faculty expertise, and excitement. So be sure to give them what they want.

Education Services2. Who’s Buying? – The On-Campus Business: Know Your Target.

A huge portion of on-campus business caters to services for students; however, that still leaves a number of departments in which to tailor a special message…so take a few steps back when branding your back-to-school campaigns and make sure your message is relevant to your audience.
Some departments to keep in mind include:

General University Services — admission services such as the student loan department, alumni department, international services, health clinics, minority group’s services, athletics, student housing, and faculty related services.

Student-Involved services are student-run businesses, funded by students – Yes you heard that right, student-funded. They have large budgets to spend on their colleagues. These services include running clubs and campus events, faculty-union events and managing vendor services from pubs to food shops, convenience stores, copy and print centers, and catering services.

Other businesses include the museums, libraries, and bookstores.

mobile-friendly3. Where are they Buying? Online.
Get Mobile-Friendly

Those who are making purchases for office supplies or replenishing inventory for upcoming events will be browsing and buying online. Many of these individuals are student representatives or administrators that require catalogs and brochures to see what your company is offering. Make sure the shopping experience is seamless by leading your buyers to mobile-optimized websites. With tablet and smart phone use growing exponentially, it’s where the majority of your business will be seen at some point, so ignore this trend at your own risk.
Want to see what we have in store for campus events?

Check out our name badge kits that will help you drive sales.
Contact Us for more details on our products.

The Ultimate Cheat Sheet in getting your business ready for Independence Day

Date posted: June 25, 2014

Independence Day

For many businesses, Independence Day is the one celebration that presents a perfect excuse to dress up, have fun, and be the highlight of the summer. It’s the perfect opportunity to get locals and tourists excited and walking out of your store happy and filled with patriotic pride.
Take advantage of our guide and get your store ready for the upcoming holiday.

1. Use the 4 P’s — Plan, Plan, Plan…and Plan.
Independence Day is a holiday everyone wants to be prepared for (especially for the picnics and cookouts). You need time to plan out what you can provide for your customers, or at least get the store decorated. Why not launch a sale, a promotion, or giveaway? Get a direct mail package ready for delivery. Keep it simple, and don’t forget to send pre and post email messages.

2. Show them that balloons and flags just aren’t enough.
Many businesses will be decorating their store with flags, balloons, and national coloured streamers. What about printing large posters showcasing your patriotic ‘must-buy’ products and services? Your customers are too busy planning what the holiday will look like – show them your products that let them take their event up a notch. Offering them a giveaway is always well received, everyone likes free stuff.

3. Don’t forget about Social Media.
Showing your products in store isn’t enough – you need to tell the world! Whether it is a small or large campaign, you should schedule some posts ahead of time to share what you have to offer on this national holiday. Find something that will compliment your campaign, even as simple as writing a blog post, posting a few social media updates, or buying a few ads on Facebook. These efforts will showcase your business’s patriotic passion, and your focus attention on tourists and your regular customers.

4. Don’t stress out – it’s a Holiday.
If these several tips still have you scratching your head, then make it even simple. Just make some patriotic colored cookies, have your staff wear some decorated name badges, and get dressed up. If you have a promotion, and not enough time to get the designs made, print out some quick and simple promotional flyers to give away! The holiday is about having fun, and celebrating this special day with your staff and customers – so don’t sweat it.

Are you ready for Independence Day? Get in touch with us, to find out how you can turn your business into a patriotic hotspot for your customers.