3 Tips On How Big Campus Events Can Boost Your Business

Date posted: July 7, 2014

Campus Open House, Week of Welcome, Clubs Days, and Alumni events are great opportunities to attract large sales from the school’s different departments. These events increase the exposure of the school’s specific departments, clubs, and athletic teams, as well as to spur growth in admissions to alumni. When school is about to start, we see wallets open and plenty of spending to prep for school-themed activities.

1. What’s Happening? – The First Impression

Students, Alumnus, Parents, and New-comers love to chit chat with everyone, especially the faculty reps. The first thing these people will ask is “What Is Your Name?” or “Where Can I Find the Closest Washroom?” Let’s hope they have their proper signage prepared for the second question…but even sometimes with restrictions on hanging signage on campus, school reps are there for a reason:  to connect and be the tour guide for whatever the guests may require – name badges are a must.

To identify the students from the volunteers, everyone should have name badges to facilitate easy communication and create a friendly atmosphere. To sell relevant products for these campus events, you need to start planning and get ready for your back-to-school shoppers. The goals here are recruitment and retention, so the campus atmosphere must show professionalism, faculty expertise, and excitement. So be sure to give them what they want.

Education Services2. Who’s Buying? – The On-Campus Business: Know Your Target.

A huge portion of on-campus business caters to services for students; however, that still leaves a number of departments in which to tailor a special message…so take a few steps back when branding your back-to-school campaigns and make sure your message is relevant to your audience.
Some departments to keep in mind include:

General University Services — admission services such as the student loan department, alumni department, international services, health clinics, minority group’s services, athletics, student housing, and faculty related services.

Student-Involved services are student-run businesses, funded by students – Yes you heard that right, student-funded. They have large budgets to spend on their colleagues. These services include running clubs and campus events, faculty-union events and managing vendor services from pubs to food shops, convenience stores, copy and print centers, and catering services.

Other businesses include the museums, libraries, and bookstores.

mobile-friendly3. Where are they Buying? Online.
Get Mobile-Friendly

Those who are making purchases for office supplies or replenishing inventory for upcoming events will be browsing and buying online. Many of these individuals are student representatives or administrators that require catalogs and brochures to see what your company is offering. Make sure the shopping experience is seamless by leading your buyers to mobile-optimized websites. With tablet and smart phone use growing exponentially, it’s where the majority of your business will be seen at some point, so ignore this trend at your own risk.
Want to see what we have in store for campus events?

Check out our name badge kits that will help you drive sales.
Contact Us for more details on our products.

Consumers Shop Convenience Stores as Regularly as Supermarkets

Date posted: June 19, 2013

In an effort to understand how the consumer shops in convenience stores, a recent survey of 1,000 men and women across the U.S. was conducted by Social Science Research Solutions (SSRS) for Imprint Plus, a leading manufacturer of customized, re-usable, magnetic name badge and signage systems.

When asked how often consumers shop in a convenience store, 59% of the respondents reported more than once a week, with that number increasing to over 70% among 18-44 year olds. Surprisingly 25% of the consumers surveyed reported that they shop in a convenience store more or as frequently as they shop at the supermarket or grocery store.

“Virtually every consumer today shops at a convenience store, with only 6% of the respondents stating that they never shop there,” said Marla Kott, Imprint Plus CEO. “Most of the convenience store shoppers are married (48%), employed (63%) with the majority (80%) living in metro regions of the country. Given these numbers every national consumer products manufacturer, such as Coke, Pepsi, Hershey’s, Kraft, Frito-Lay, Nabisco, Welch’s, must be targeting these consumers, so excellent customer service can make a difference. ”

Among the top purchases at convenience stores are drinks such as soda, bottled water or juice (29%); or snacks and candy (21%). Other purchases included gas (12%); milk or dairy products (11%); and cigarettes (10%). One third of all respondents (33%) stated that it was important for a convenience store to carry ethnic branded products, such as Indian, Chinese, or Spanish foods. The number rose to 41% among 18-34 year olds. In addition, 42% of consumers think it is important for employees to be fluent in a language other than English, reflecting on the global shopping experience. This number jumps to 51% among 18-34 year olds.

When shopping in a convenience store, 35% reported that it is important to know a person by name when doing business. The percentage increases to 39% among those consumers in the 35-44 year old age demographic.

In previous Imprint Plus consumer surveys, 76% stated that they had more trust in a business and considered the company more professional when their employees wore name badges. Surprisingly, the percentages were higher overall among the 18-34 year old demographic.

“Customers place a higher level of trust in businesses that visibly brand and distinguish their staff. Identifying the employee with a professional name badge that promotes accountability and a commitment to customer relations, can enhance the shopping experience,” concludes Ms. Kott. “Rather than sticking on a plain paper label or pinning on a plastic tag, people are choosing sleek, impressive-looking metallic name badges that showcase the wearer professionally, without falling off or damaging clothing.”

Imprint Plus manufactures an assortment of name badges and systems that range from customized company name badge systems; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10+ employees; to YouWho name badges in two- and four-unit kits, starting at $25. Imprint Plus recently introduced its multi-language version of its “plug and play” Name Print Graphics (NPG) software. The new software supports five languages of English, Portuguese, German, French and Spanish for creating professional looking name badges in print text with graphics on any PC. In addition to the multi-language feature, the new software offers foreign language character input for Chinese and Japanese languages. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.